I define social media as the essence of communication. It provides a playground for creativity and non-conventional methods of self expression. It motivates individuals to reinvent themselves and move past traditional approaches. It is new media without boundaries. My educational background at UCSD consists of Sociology and Visual Arts with an emphasis on Studio Art. I love to create things that are abstract and sometimes have no reference...

As we all know we sometimes get bombarded with sponsorship opportunities at the many tradeshows we exhibit.  In an effort to maximize our brand awareness we usually sponsor one of the many available opportunities when our budget allows it.  I think it’s important that we do more to capitalize on our sponsorships.  In fact, it is essential we find creative ways to expand our exposure at these events.   There are things we can do to...